Limoon is a proud hymn to medleys, mishmashes, cheeky contaminations, and unconventional blendings of fruit and moon. It’s a creative gang, a branding agency, a boyband, all these things together. It bounces from green to yellow, air and water, lunar dreams and lime flavours.

In Limoon beats an insane obsession for reshaping identities, dripping new colours on surfaces, removing the peel to let the juice squeeze out. It has spontaneously bloomed since four students and one brave professor met each other at Scuola Holden.

Limoon feeds small and bigger companies, agencies and events, cities and people, crazy pubs and projects that mean to change the world. It’s digital native but springs up now and then in the ordinary world. Its roots dig all over Italy, it has been grafted in Turin, but you can see it appearing in Milan and everywhere imagination is florid enough to let Limoon bloom.